Market segmentation for incentivising sustainable transport policies

Transport Systems and Policies for Sustainable Cities

The 20(th) century witnessed revolutionary developments in transportation technology with major impacts on the form and character of cities. Progress in increasing mobility has brought many benefits as well as serious problems, particularly in deterioration of livability and sustainability. Increase in auto ownership led to serious problems of chronic traffic congestion. Attempts to rebuild cit...

Optimal reservation policies and market segmentation

When operating in a market with heterogeneous customers, a service firm (e.g., a car rental company or a hotel) needs to manage its capacity so as to maximize its revenue. To gauge the potential demand, a service firm often allows each customer to reserve a unit of service in advance. However, to avoid the loss associated with “no-shows”, service firms may require a non-refundable deposit. To d...

Neural Network Approach for Herbal Medicine Market Segmentation

Market segmentation is the start point of executing targeted marketing strategy. This study aims to determine fit dimensions and appropriate specifications for the segmentation of herbal medicines market in order to provide production and market departments with fit strategies by identifying the profile of the market customers and recognizing their differences in the identified indices. This is...

Incentivising sustainable living: the wrong answer to the right question?

Empirical analysis of urban transport demand of young people and prospects of sustainable transport policies

In this paper, some considerations on the reform of local public transport are presented. In the light of new exigencies, the hope is that the adoption of competitive manoeuvres, although limited, brings about economic advantages and appreciable qualitative improvements of transport services. This should be possible due to new entrants on the market that could favour the implementation of innov...